Ona druga strana, the other side of 100 stories.

The concept

Everyone has another side to their story.

Public figures are known for their careers and their achievements. The decisions, the failures and the turning points behind them get far less attention.

Ona druga strana was built on that idea: to talk about what shaped the people behind familiar names, at the pace of a podcast rather than a television interview. The format gave guests room to speak openly, and it set everything else: who was invited, how the programme looked and how it was made.

Branding and creative direction

An identity viewers knew at a glance.

We named and positioned the programme, then gave it a logo, a graphic language, episode artwork and promotional design that stayed recognisable across a very wide range of guests.

That consistency mattered more as the library grew: across seasons, on television and online, every episode looked like part of the same programme.

Studio and set design

A room built for better conversations.

The studio carried the programme's character. The set had to feel comfortable for a guest and look distinctive on screen: the layout, the furniture, the light, the background and the camera angles were all part of the creative direction.

It was designed for an easy conversation between host and guest, in a style that matched the programme's personal tone. With the graphic identity, the studio became one of the most recognisable parts of the production.

Editorial and video production

100 conversations, from 2022 to 2025.

A recurring television podcast takes steady editorial planning, guest coordination, technical production and creative oversight. Every episode went through the same process: research on the guest, interview preparation, recording in the studio, editing and publication.

The guests ranged from actors, musicians and entrepreneurs to athletes, journalists and academics. The format stayed the same each time, and each guest had the room to tell their own story.

Television and digital

On screen and online.

The programme aired on FACE TV and on its digital channels. Each episode came with its artwork, promotional clips and posts introducing the guest, so viewers could find it long after the broadcast, and short clips carried the conversations much further than the programme itself.

The outcome

A finished series, and a library that lasts.

Ona druga strana closed in May 2025 with its 100th episode: a large body of original interviews and video, held together by one identity, one studio and one way of working.

The experience behind it, from the concept and the brand to the editorial planning, the set and the production, is part of how we make every format at Steady Rocket.

What it measures

The programme's own record, and how far its clips travelled, from its playlist and its season report.

How we handle the people in our case studies