Kultura poslovanja, a media brand of our own.

Kultura poslovanja, "business culture", is ours: a business media brand for Bosnia and Herzegovina, on company culture, leadership, careers and employer branding. Our team makes all of it and keeps it running: the brand, the portal, the newsroom, a filmed podcast, the social channels, and a panel of its own at ZEPS, the international business fair in Zenica. What we do for clients, we do here for ourselves, every week.

Platform
Kultura poslovanja, Bosnia and Herzegovina
What we do
Brand, portal, editorial, video production, social media and events
When
Since April 2024
Visit kulturaposlovanja.ba (opens in a new tab)
Kultura poslovanja's report from ZEPS 2026 on a laptop screen: its headline above a photograph of the panel, four people on the stage in front of the fair's wall of partners.
Kultura poslovanja's podcast page on a phone: episode covers with bold yellow titles over black and white portraits of a guest and the host at their microphones, under the kultura. poslovanja wordmark.

Where it started

Kultura poslovanja began as our own idea, from the work our team does every day in marketing, employer branding, HR and media: to give the companies of Bosnia and Herzegovina one place for the side of business that figures leave out, its people. The aims we set it:

  • Speak to owners, managers and HR people in their own language, with practical advice, not theory.
  • Earn the trust of the people worth hearing, from founders to HR directors and professors, and give them a stage.
  • Keep publishing, week after week, long enough to become a name.

The platform

One brand, the kultura. poslovanja wordmark, in light and in dark, and one portal built around what its readers need: business culture, interviews, news and events, practical guides, the podcast, careers and columns, with a newsletter, reader accounts and a dark mode. Every section is ours to write, film, design and keep current, down to the cover of each episode.

The podcast's page on the portal: its episode covers side by side, each title in bold yellow over the guest and the host at their microphones, beside a column of recommended articles.
The interviews on the portal: a portrait of each person interviewed above the headline of the conversation, beside the recommended articles.

What we built, in order

From the first article to a stage of its own: every step by our own team.

  1. The portal opens

    The brand, the portal and its first articles, on company culture, leadership and teams.

  2. Seven tips, a series

    Practical guides of seven tips each, on the everyday of work: a career and a life in balance, settling into a new team, time well spent. 47 of them in all.

  3. The first interview

    The first of the conversations with entrepreneurs, managers and HR experts that became the backbone of the portal.

  4. A podcast, filmed

    Kultura poslovanja Masterclass: long conversations with leaders, filmed and released every week, on the portal and on YouTube.

  5. Columns, with a view

    A voice of its own: columns on what business here rarely says out loud, from who inherits the family firm to managers who will not delegate.

  6. The podcast comes back

    Eleven more episodes, every week into June: professors, a cardiologist on how medicine fails without good management, the HR leads of a bank and of a retail chain, and founders.

  7. A panel of its own at ZEPS

    Kultura poslovanja x ZEPS, at the international business fair in Zenica: how to build a company culture that attracts people, keeps them and brings results, with experts in leadership, people development and recruitment, moderated by our founder.

What it measures

Kultura poslovanja's own record, from its archive, its YouTube channel and its LinkedIn page, counted on 4 October 2026, and still growing every week.

  • 850

    articles published: interviews, news, practical guides, careers and columns

    The portal's archive, 28 April 2024 to 28 September 2026, counted 4 October 2026 Check it (opens in a new tab)

  • 24

    filmed podcast episodes, each a long conversation with a leader, a founder, a professor or an HR director

    Kultura poslovanja on YouTube, 4 October 2026 Check it (opens in a new tab)

  • 120

    videos on its YouTube channel: the episodes, and the clips that carry them further

    Kultura poslovanja on YouTube, 4 October 2026

  • 25

    interviews with entrepreneurs, managers and HR experts, in writing

    The portal's interviews, 4 October 2026 Check it (opens in a new tab)

  • 1,788

    followers of its LinkedIn page LinkedIn, 4 October 2026

  • 25,369

    views on its YouTube channel YouTube, 4 October 2026

  • 47

    practical guides, seven tips to each The portal's archive, 4 October 2026

  • 17

    columns, each with a view of its own The portal's archive, 4 October 2026

How we handle the people in our case studies

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