GoFusion, built from the brand up.
GoFusion is a UK business transformation partner that works inside its clients' businesses, not from the sidelines. We made its brand, designed and built its website, gave it a way to publish on its own, and put go-fusion.co.uk live 7 days after the first line of code.
- Client
- GoFusion Ltd, United Kingdom
- What we did
- Brand identity, website design and build, content system, search
- When
- August to September 2026
Where it started
The record was already there, set out on GoFusion's own site: as CEO, John Callachan, GoFusion's co-founder, had scaled a business from 180 to 3,000+ people across 7 countries. What GoFusion needed was a brand and a website that read at that level, and said what makes it different: it takes responsibility for delivery, not only for the advice. What stood in the way:
- A domain whose old addresses, left by an earlier, unrelated site, still sat in Google.
- An email signature in purple and blue artwork that belonged to no part of the brand.
The brand
A 21-page brand book: the positioning ("We are not a consultancy"), the voice, the lowercase wordmark, a navy and sky blue palette tested against WCAG 2.1, and the type. Then the website itself, designed screen by screen, 22 of them, and approved before a line of code was written.
What we did, in order
From the brand book to a site that search engines and AI assistants read, in under 7 weeks.
The brand, and the design
The brand book and the 22 screens of the website, approved by GoFusion.
The build starts, on a preview address
The first version up within the day, with its security headers and automated tests from the first day.
A way to publish without a developer
A content system, Sanity, where GoFusion writes, illustrates and publishes its articles, and 4 legal pages, researched against UK law.
go-fusion.co.uk moves to the new site
The old addresses redirected to the new pages, and the email untouched. The same day GoFusion published its first article, 2,600 words, about 3 hours after John was invited to the content system.
Case studies, and the signatures
GoFusion's case studies, 9 in all, and email signatures in the brand, with a page that installs them.
Found by search engines, and by AI assistants
A third audit for search and for AI answers, structured data on every page, and every address sent to Bing and the IndexNow engines.
What it measures
The live site, measured. Run the test yourself: the figures are public.
100
in all 4 Lighthouse categories, on a phone and on a desktop: performance, accessibility, best practices and SEO
Google PageSpeed Insights, Lighthouse 13.5.0, go-fusion.co.uk, 1 October 2026 Check it (opens in a new tab)
1.4 s
to show the largest thing on screen, on a phone, with nothing blocking the page as it loads
Google PageSpeed Insights, 1 October 2026 Check it (opens in a new tab)
7 days
from the first line of code to the live domain
Project log, 3 to 10 September 2026
22
pages, every one accepted by the IndexNow engines
IndexNow, 30 September 2026
0.3 s
to show the largest thing on screen, on a desktop Google PageSpeed Insights, 1 October 2026
0
layout shift: nothing jumps while the page loads Google PageSpeed Insights, 1 October 2026
2 KB
of JavaScript on a typical page, and no third-party scripts The site's build, checked by its tests
237
automated tests, run on every change The project's test suite, 30 September 2026
Want a launch like this?
Book a twenty-minute call. Tell us what you're working on, and we'll tell you whether we can help and where we'd start.